How To Make Visitors Add You To Their
Favorites Using XSitePro
If you want your visitors to come back again and again,
you've got to get them to add your website to their favorites
(also known as bookmarks in some browsers). That's the
menu where they can save websites that they want to use again,
clicking them easily to get to them. Being added to a
user's favorites is like getting an ad for your website right
there in their browser's menu, for nothing. But how can
you do it?
XSitePro Makes it Easy.
The option to add a website to the favorites menu is quite
hidden, and people don't often think about it. You'll get
far more people adding you to their favorites if you offer them
a quick and easy "Add this Site to my Favorites" link somewhere
towards the top of the page. Even if they don't actually use
the link, it still draws attention to the browser's favorites
function and makes the user think about it, increasing the
likelihood of them adding the site to their favorites sooner or
later.
With XsitePro I made this link with a click of the
mouse.
Click here to add this page to your favorites.
Pay Attention to the Title.
Once your site is in people's favorites, of course, it's not
going to do you much good if they can't find it again
later. You need to make sure that the name and purpose of
your site is clearly stated in its title, as that's all they'll
have to go on when they're looking through their
favorites. Make it long enough to be specific, but not so
long that it looks self-important or information gets lost off
the end.
Tracking Who's Done It.
It can be difficult to know who's coming in to your site
using a favorite they saved. Usually, you would look at
the referrer to see where they came from but if they type the
web address or use a favorite the referrer will be blank.
There's no way of telling which of those two things they
did unless you send people who use your bookmark link to a
special address for example www.example.com/bookmark.
However, this method is not foolproof because not everyone who
adds your site to their favorites will use your link to do
it.
Promise Updates.
If you want people to add your site to their favorites then
you need to give them a reason to come back. The best way
to do this is to make it clear exactly how often your website
is updated. You might write at the top of your website
"updated weekly" or you might simply write the date when you
last updated the website. The second way only works if
you update your website often.
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